Even as a young girl in Turkey, Selma knew she would become an artist. She has experimented with many mediums; knitting, crochet, wax batik, carving, glasswork, glass mosaic, stone-ceramics, fabrics, and wood.
She studied painting and earned a Fine Arts degree from Dokuz Eylül University, Izmir. In 1995, she created a successful hat company in Istanbul. Intent on expanding her passion for art and design, Selma moved to New York in 1999 to create her clothing line.